What’s Pay Per Click?

Pay-per-click marketing refers to a type of online marketing business where a business pays a search engine (like Google or Yahoo) to promote its website. These adverts are always shown as the first results when a user makes a successful search through the search engine; they have a label ad preceding the search result. The search engine gets paid whenever a user clicks on the ad and gets directed to the target website. Website owners do not get paid directly when running a PPC campaign, but rather benefit from the traffic directed to their website. To earn money from a PPC campaign, you need to ensure that your promotion is well designed, have your website SEO compliant, and ensure that the promotion is running smoothly. For example, you could be running a search engine marketing campaign worth $10/click, and brings in a $350 sale. Comparing the cost of $10 to a sale of $350 is like a drop of milk in the ocean.

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Email marketing on businesses

Email marketing refers to the type of online business promotion where companies or their representatives send emails to a pre-prepared email list requesting for business or encouraging the email recipients to do business with the sender or their representatives. These emails are commercial in nature. Read more…

Social media marketing — Explained


Social media marketing involves an inclusion of adverts to posts in the social media post. Some of the leading social media websites suitable for this type of marketing include Facebook, Instagram, Twitter, Pinterest, and LinkedIn. These adverts are social media user-targeted. To get started, one needs to open a social media account, brand it and use it to avail content to the page followers. Social media marketing is a bit tricky and requires one to have a huge following or spend some money to promote your ad or content through paid ads. Due to the complexity of social media users, online businesses need to be creative in ensuring that the content they share informs the user and is also entertaining. Good and exciting content prompts more viewers to share it with their followers, and the followers of their supporters, thus increasing the total number of people reached. When doing social media advertising or marketing, avoid sharing an advert alone, you need to disguise it by including it to the content you’re sharing with your audience; otherwise, the audience will ignore it. For instance, having a relatively large following on his social media pages, a single share of Ray’s blog content could reach thousands of social media users, organically. However, wherever he paid for ads to promote his blog or content, the results were overly impressing. He could include a back-link on his social media posts to allow his readers visit his blog to learn more. Besides blogging, Ray has a very able content production team that never disappoints when it comes to the content production and its presentation to his audience. Following the relatively affordable data charges in Indonesia, Ray’s production team could produce different types of content. This content could include text, video, audio and image content, all meant for the various groups within his audience.

To encourage his readers to view the content of his production, he includes caption and call-to-action to his content when posting it to his pages. Some of the call-to-action events include; “Click to view image”, Click to watch the video”, etc. While making a podcast or video content, he could include advertiser’s content in it. For images, he could include the “sponsored by… caption”. His content is user focused and only takes a fraction of the space within content to show an advert. Ray offers different advertising charges depending on the platform his advertiser chooses to have his advert displayed and the length of the advert. His charges also take into account the nature of the advert (whether text, video, image, etc.); video and image content receive better viewership than text content. He also limits the length of the adverts received for publication on his social media platforms.

Planning Permission Exemptions 2016


Are you planning on extending your house? Maybe add an extension attaching to the back of your house for an extra bedroom? Or adding another floor? Or maybe turn your loft from a cramped, dusty storage room to a full functioning, state-of-the-art gym? Then chances are you’ll probably need to secure a planning permission.

Getting a planning permission can be a painfully irritating inconvenience. It is absolutely necessary for most house development or renovation project. Failure to obtain or comply with a planning permission is known as “planning breach”. This usually occurs when:

1. Developments requiring planning permission is carried out without a permission being granted for reasons of:

-Denied planning application
-Application was never applied for

2. A development granted with planning permission breaks the conditions and limitations stated in the planning permission

A planning breach is not illegal and oftentimes the council will permit a survey or review application where a planning permission was failed to be presented. But if the breach includes a previously rejected building development, then the council can issue an enforcement notice demanding that you undo all the changes you made.

But the good news is, not all building and renovation projects are subject to a planning permission. Some industrial extensions don’t need planning permissions but are subject to the following limits and conditions:

– New buildings within 10 meters of the curtilage boundary (the area immediately surrounding it) are to be no higher than 5 meters. In some cases, new buildings within the curtilage boundary should be no higher than the highest building inside the boundary.

– Developments must not exceed an existing industrial building or warehouse’s curtilage boundary

– Any extended, altered or new buildings must be of relevant use to the original building

– Any extended, altered or new buildings must use the materials of the same appearance to the original building

Some additions or extensions to your house are generally viewed as permitted developments. Such exemptions for house developments are applied if the following guidelines are followed:

– If the extension is not more than half of the land area around your original house

– If extensions does not reach a higher altitude than the highest part of your roof

– Extensions not consisting of balconies, verandas or any sort of raised platform

– If the materials used are of similar appearance to the existing house

– Seven meters rear boundary for two storey extensions

– A maximum height of four meters is allowed for single-storey extensions

– Single storey extensions must not exceed beyond the original house’s rear wall by 3 meters (if attached house) or 4 meters (if detached)

– Side extensions should be single storey with a four-meter maximum height and a width of no more than half of the original house

– A loft conversion can be done without obtaining a planning permission as long as you don’t alter or extend the roof space and does not exceed some specified limits and conditions


Most types of building developments, such as mansard lofts, are generally considered as permitted developments so as long as you stick to the specific guidelines, limitations and conditions planning permission is not required. But if you want to get the best results out of your developmental projects, you will definitely need the proper planning permissions.

Increasing Numbers of Oklahoma Elder Abuse [Infographic]

With plenty of baby boomers about to retire in just a few years, the healthcare industry will see a great boom in business. However, the incidents of elder abuse in nursing and elderly homes is increasing by 3% yearly.

In 2009, 12% of elder home reports involved abuse while 22% of the abuse was about financial exploitation.

In elderly homes, there is a significant 66% number of reports that involved neglect.

With 1 out ouf 3 nursing homes accused of nursing home abuse and several infractions, it would pay to know how to defend your elders against them. Ask us today.

Stun Gun Responsibilities

The desire to purchase and own a gun is understandable. Owning a gun is quite dangerous. Some individuals may opt to own a stun gun instead of a firearm. However, do potential buyers and users understand the responsibility in owning one?

The first and foremost reason that you would buy a stun gun is self-defense. The feeling of being able to defend one’s self when a situation calls for brings comfort to the mind. It assuages the feelings of anxiety of being left alone at home or living alone. It provides a sense of security knowing that you can always have something to point at someone and render him immobile enough to call for help or run for cover.

The invention of the stun gun was a good one. It comes in handy, especially for law enforcers who frequently encounter resistance to arrests and apprehension. When they have run out of ammunition, on a much closer contact, the stun gun can prove to be beneficial in catching criminals. It is better hidden behind a cop’s knee or lower leg, secured and ready to fire whenever the need arises. In addition, when you think that someone is stalking you, you won’t feel afraid being alone at home when you know how to use it. It is quite a comforting thought knowing you can always defend yourself using such equipment.

Stun guns are electrically powered equipment. Understanding its usage is required for safety of both the person owning it and selling it. It can deliver a minimum voltage of 100 up to 800 which acts on the motor nervous system. The effects may vary, but mostly, the individual at the end of a stun gun’s probe will be too stunned to think of anything drastic to do, much more move to do anything that could harm anyone.

An actor for a fictional movie said: “With great powers, comes great responsibility.” The stun gun is not a toy. It is akin to an electrical tool as well as self defense equipment. You can categorize it as a firearm, but it won’t kill a person. However, there are rare instances when a stun gun can kill an individual, especially if has an existing medical condition, like heart problems. The voltage from the stun gun can cause an arrest. As such, it should be kept in a child-safe storage.

This electrical equipment should be kept far from children who may become too curious enough to fire it to someone. It should also be purchased from a reputable and authorized stun gun business establishment in order to ensure your own safety. One must suspect low quality stun gun if it was offered in dark alleys or referred by a colleague. Its usage is legal in a number of cities and states and can be purchased along with a license.

It should not also be used for any type of game. There are states that allow the purchase of a stun gun by private citizens, but it was not meant to be carried around as a weapon. Using it as potential self-defense equipment is the primary reason for its legal mandate for private citizen’s ownership. It is legally mandated as well as expected to be kept within the premises of the individual’s home. You are not allowed to carry it to work, to school or any other place for that matter.

Individuals who own a stun gun are subject to the laws pertaining to its proper use. You cannot have a stun gun without the license that comes with it. If you happen to have one and it doesn’t have any license, you should surrender it to the authorities and tell them where you got the stun gun. This way, you help the government track down on its illegal selling and illegal possession – especially for those who intend to use it to hurt people.

Schools in particular do not allow their students to carry stun guns. Though there is an increasing number of bullying cases, both in the lower and the high school years, carrying a stun gun is a serious offense worthy of a felony case when caught. Young people under eighteen are sometimes allowed, as mentioned in some city and government mandates, but a test is provided along with a tracking sensor on the equipment. This is to ensure that abuse of the equipment would be avoided.

There are no tangible data on deaths caused by stun guns. But improper usage and storage could lead to accidents and injury. It was invented to protect lives and property – it should remain as such.

The Shrinking Number of Personal Injury Claims

Between January and September 2013 the total number of personal injury lawyers/claim companies in the UK dropped hugely from 2,316 all the way to 1,485.

Personal injury is still the largest sector of the claims management industry, which as an industry also experienced a 23% drop according to a report from the Claims Management Regulation Unit. In total the personal injury sector dropped in size by 38% since September 2012.

This harsh drop in companies is mostly a result of the ban on referral fees and financial awards that personal injury claim management companies were previously able to offer. It gives a great insight into how these companies were acquiring their clients and how many were unable to continue or adapt without this marketing strategy.

Kevin Roussel of the CMRU was reported to have said that the total number of personal injury CMC’s had reached a plateau, but he also noted “the sector is not about to die” and “it is adapting to the ban and the new situation”.

Are you a personal injury claims company in the UK? We would love to hear your feedback on this. Is it too difficult to recover from being unable to pay referral fees or will the industry carry on as normal with new strategies of marketing?

Let us know your thoughts in the comment section.


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